The Challenge: Leaky Checkout Funnel
The client’s subscription checkout was generating significant cart abandonment, particularly on mobile. The multi-step flow, confusing validation, and slow page transitions led to user drop-off before completing payment.
DevoxLabs' Checkout Optimization
We focused on simplifying the experience and enabling rapid experimentation:
Single-Page Checkout: Replaced a multi-step wizard with a streamlined, mobile-first single-page checkout that reduced friction.
Instrumentation & A/B Testing: Added granular event tracking and introduced an experimentation framework so marketing could launch tests without engineering support.
Performance & Validation: Optimized client-side validation, reduced blocking scripts, and improved perceived performance through micro-interactions.
Measurable Outcomes
Key funnel metrics after optimizing checkout.
| Metric | Before DevoxLabs | After DevoxLabs | Improvement |
|---|---|---|---|
| Overall Cart Abandonment Rate | 70% | 45% | 25 Percentage Point Drop |
| Annual Revenue Recovery | N/A | $1,200,000+ (projected) | High Financial Impact |
| Mobile Checkout Completion Time | 90 seconds | 45 seconds | 50% Faster |
| A/B Test Deployment Time | 2 days (requires engineer) | 2 hours (marketing-led) | Increased Iteration Speed |