Full-Stack Development / Design Systems

Unifying 5 Brands: Launching a Centralized Design System for Frontend Consistency

A corporate portfolio managing multiple digital brands faced inconsistent UI and slow development cycles. DevoxLabs built a centralized, component-driven Design System in React/TypeScript. This system achieved 100% UI consistency across all five products and resulted in a 60% faster turnaround time for new feature development.

The Challenge: Fragmented Brand Experience

Our client operated five distinct customer-facing products, each with its own UI library and ad-hoc design patterns. This fragmentation led to inconsistent brand experiences, higher design and engineering overhead, and longer lead times for new feature development.

DevoxLabs' Design System Solution

We partnered with both design and engineering stakeholders to define a unified visual language and build a centralized Design System:

Design Token Foundation: Established cross-product tokens for colors, typography, spacing, and motion to ensure consistency and easy theming.

Component Library in React/TypeScript: Implemented a shared component library with fully typed props, documentation, and Storybook examples to accelerate implementation.

Adoption Playbook: Created migration guidelines and reference implementations, allowing each product team to onboard to the new system with minimal disruption.

Measurable Outcomes

Impact of the shared Design System across five products.

MetricBefore DevoxLabsAfter DevoxLabsImprovement
UI Consistency Across ProductsInconsistent components and stylesUnified design language100% Brand Consistency
Time to Ship UI FeaturesSlow and duplicated effortStreamlined with shared components≈60% Faster Delivery
Design & Engineering AlignmentFrequent rework and misalignmentShared source of truthReduced Rework